Impact is only possible when potential commits to an opportunity.

We create opportunity. You commit to your potential.



Short answer is, we don’t know if we even can. Sure, we absolutely believe there are basic financial and lifestyle guidelines that fit nearly every situation. Some things apply equally to professional athletes and entrepreneurs. Those basics are things everyone should practice and can benefit from.

But beyond those fundamentals, every story is different, no two pages are wrinkled the same, and most importantly, everyone’s IDEAL REALITY is different. 

And that’s why we don’t do one-size-fits-all. So be prepared to be BOLDLY HONEST, and take a chance on yourself. IDEAL REALITY will turn the light on, but you’re the one that will be stepping up.



When making a decision or taking a course of action, it’s easy to get caught up in the what, where and how. But if you want to make sure you’re making the right move, it’s crucial to take a step back and discover the why behind it. Why are you doing this? What’s the purpose? What are the values that drive this decision? Figuring out the why can give us a deeper understanding of what you’re trying to achieve, and help you to make sure you’re on the right track.

When we’re clear on the why, it also helps to make sure that every decision aligns with the long-term vision and objectives of your business. It allows us to take a holistic view and make sure that you are not only thinking about the immediate benefits but also about the long term implications and impact of that decision. Therefore, understanding the why is crucial, it not only helps to clarify the decision-making process but also to make sure that you are on the path toward achieving your goals.

Knowing where you’ve been and what you’ve been through can give us valuable insights into how you think, what you value and what drives you. It can help us to understand how you approach problems, and how you might react to certain situations. 

Understanding someone’s experience can also help to improve our teamwork and collaboration. When we understand what you’ve been through, we’re better able to understand your strengths and weaknesses, and to work together more effectively.





It’s important to remember that the context of how someone ended up in a situation can play a big role in how they’ll behave. Someone might react differently to the same situation depending on what led them to it. 

When we’re trying to understand someone’s behavior, it’s important to consider what led them to that situation. For example, if someone is struggling with a difficult decision, it might be helpful to know about any personal or professional challenges that they’re currently facing. Understanding the context can help us to have more empathy and more patience with them. We can also adjust our communication and approach to help them navigate those challenges and be more successful in their decision-making.

Knowing the context can also help us to have more realistic expectations of someone. We can understand what’s within their control and what’s not, and adjust our approach accordingly. Additionally, by understanding the context, we can be better equipped to understand and anticipate the potential impact of changes or new situations. In short, context is essential to understanding someone’s behavior, and it can greatly impact how we interact and communicate with them.


When we’re trying to help someone, it’s important to understand what their goals are. If you’re not clear on what you wants to achieve, it’s easy to give advice that’s not actually helpful, or to provide support in a way that doesn’t align with your objectives. Additionally, understanding your goals can help us to be more effective in your support. 

Knowing your goals also helps us to set a measure of success and to identify what steps needs to be taken to reach those goals. It also allows you to track progress and adjust approach if the goals are not being met. Also, by understanding your goals, we can better appreciate the challenges and obstacles that you’re facing, and help to identify potential roadblocks that might hinder that progress. 



“When you don't know what to do next, the only thing left to do is take a step”